WBEC Metro NY & Greater DMV
Amidst restructuring and rebranding, WBEC Metro NY and Greater DMV needed a website redesign to blend their new brand identity into a modern and cohesive online presence.
Skills/Tools
WordPress
HTML/CSS
Adobe Photoshop
Adobe Illustrator
Search Engine Optimization
Overview
Following a successful rebranding initiative, the Women's Business Enterprise Council of Metro NY and Greater DMV (WBEC NY DMV) sought to align their website with their updated brand identity. With the direction provided by our team's creative director, I translated the new sitemap and initial wireframes into a cohesive design for over 90 pages of the website.
From conceptualization to execution, I oversaw the entire redesign process, ensuring a modern aesthetic, improved navigation, and more compelling calls to action. The result was a website that not only reflected the organization's fresh look but also enhanced user experience and engagement.
Responsibilities
- Designed and built 90+ responsive web pages based off old content and new requests, adhering to brand guidelines and 2 initial page wireframes
- Organized and coordinated technical and design process efforts between myself, creative director, and account staff/client liaison
- Researched, tested, and implemented technical solutions to specific client requests
- Perform routine web maintenance: plugin updates, content updates, SEO audits
